The General Manager directs as well as coordinates the business operations for a department in a company. Most of the time, companies are divided into the following department: production, sales, promotion, purchasing, and many more. The General Manager is the one in charge of these divisions. In a small company setting, the General Manager can be responsible for all the operations. The General Manager usually reports to the chief operating officer or to the vice president. The General Manager can also report to the chief executive officer.
The General Manager heeds orders and direction from their top executives. It is necessary for General Manager to first understand and comprehend the executives’ overall plan for the company. After that, the General Manager sets specific goals for their respective departments that will be suitable with the overall plan. The General Manager must state their goals very clearly to their support staff.
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