Marketing Job Descriptions

The Advertising Agency Account Executive is key to maintaining the relationship between the agency and the client.
Primary Objectives:

The Advertising Agency Account Executive (AE) works as the liaison between the client and the creative team to ensure the client’s needs and goals are met.
The Account Executive manages the pitch to the client, the client’s ad budget [...]

Public Relation (PR) specialists are sometimes called communications specialists or media specialists; perform a variety of functions depending on where and for whom they work.
Primary Objectives:

The Public Relation (PR) Specialist must promote a positive image for their employers.

The Public Relation (PR) Specialist must keep the public informed of their employers’ current goals and policies.

The Public [...]

The Public Relations Specialists handles organizational functions such as media, community, consumer, industry and governmental relations.
Primary Responsibilities:

The Public Relations Specialists recognizes the importance of good public relations to the success of their organization.
The Public Relations Specialists provides advice on the strategy to use for public opinion.
The Public Relations Specialists also is in charge of being [...]

A Marketing Manager must develop, establish and maintain marketing strategies to meet organizational objectives.
Primary Responsibilities:

The Marketing Manager manages and coordinates all marketing, advertising and promotional staff and activities.
The Marketing Manager conducts market research to determine market requirements for existing and future products.
The Marketing Manager analysis of customer research, current market conditions and competitor information.
The [...]