There are many different types of Designers and their functions vary according to what they are designing.
Primary functions of all designers:
- The Designer needs to be creative with style.
- The Designer needs to be able to look at old styles and change them into fashionable styles of the day.
Setting Trends isn’t a simple thing to accomplish but the Designer must be able to do just that.
The following is an explanation of the different types of Designers and how they apply their trade. Each Designer must have some common elements in their work but they can diversify and expand their capabilities into different markets in accordance to how they prefer to design.
The Solo Designer is a freelance or self-employed Designer professional who works independently of a company and has no employees. The Solo Designer depends entirely on all his own ideas and techniques working independently finding his own jobs.
The Designer who is an owner, partner, principal, holds an equity position and has major business responsibility for a firm having employees. This type of Designer has other people who do the designing and creativity. This type of Designer may participate in some of the designs but often over sees the work of others who are professional Designers.
One who is known as a Creative Director or Design Director is the creative head or an in-house corporate design department. In all of these areas, key responsibilities can include the development of graphic designs, advertising, communications and industrial design publications. This type of Designer has much responsibility including the production quality of the whole department.
The Designer who is known as an art director establishes the conceptual and stylistic direction for design staff and orchestrates their work, as well as, the work of production artists, photographers, illustrators, prepress technicians, printers and anyone else who is involved in the development of a project. The art director or Designer generally selects vendors and, if there isn’t a creative director on staff, has final creative authority.
The Senior Designer is responsible for conceptualization and design of solutions from concept to completion. The Senior Designer directs the work of one or more junior designers who generate comps and create layouts and final art. While in some cases the Senior Designer does not manage staff but instead has the authority in design decision-making. The Senior Designer is usually very instrumental in the creation of designs or in improving on designs created by the staff. This is a very important position no matter which role the Senior Designer plays.
The Entry-level designer is one-to-two years out of school and requires mentoring in all aspects of design conception and implementation. This type of Designer has the choice of working with different Designers and choosing the field that he is real interested in pursuing. This is the time for a Designer to determine which field of designing that he wants to major and work.
The most selected in the field is the Fashion Designer who must understand that clothes are much more than protection from the elements. The way clothes are designed can make people feel confident or powerful. Clothes can be designed to comforting as well as look good. The Designer tries to think about how to make clothes with an artistic expression. This is a projection of the image people want the world to see. A good Fashion Designer can create clothes that make a person feel better. This is a great way to help others and it is how some people contribute their fame. It is said that clothes don’t make a man but what people wear projects that they are. The good Fashion Designer knows this full well and tries to create clothes that are worn by royalty or rock stars. The Fashion Designer knows that if someone famous will wear their clothing then copies will be made and soon you will be able to see the general public in the same style of clothes.
The overall review of a Designer is someone who is responsible for conceptualization and design of graphic applications such as collateral material, environmental graphics, books and magazines, corporate identity, film titling, and multimedia interfaces, from concept to completion. A Designer can creates clothes, furniture and other fashionable items.