LEGO Brand Retail Inc.

by Publishing Team on January 12, 2011

LEGO Brand Retail Inc. Job Description

The LEGO Group was founded in 1932 by Ole Kirk Kristiansen. The Company has passed from father to son and is now owned by Kjeld Kirk Kristiansen, a grandchild of the founder. It has come a long way over the past almost 80 years – from a small carpenter’s workshop to a modern, global enterprise that is now, in terms of sales, the world’s fifth-largest manufacturer of toys. Our head office is in Billund, Denmark but we have subsidiaries and branches throughout the world, and LEGO products are sold in more than 130 countries.

LEGO Brand Retail Inc. Duties and Responsibilities

  • Digital Insights Manager

In this position you will develop and manage consumer insights and spot trends in the digital space. It will be your responsibility to develop digital consumer insights, track kids’ and adults’ digital usage, measure and recommend action around their experiences using the Net Promoter Score approach, and be on top of competitions and technological advances in the digital space. You work in close collaboration with internal stakeholders. You partner with the web analytics team to provide insights to the web statistics – adding the why’s behind the numbers. You work with the LEGO Universe team to produce insights, including awareness, member profiling, and game feedback. You liaise with the LEGO Digital team to identify and secure a competitive digital and MMOG tracking tool.

The average salary for this position is around $57,000 to $84,000

  • CRM Data Analyst

This position will be primarily responsible for the CRM data mining, analytics and insights. Using and managing the data and its flow, this role will provide recommendations to the CRM department in relation to segmentation and targeting, campaign selections and much more. Below are your daily duties:

  • Create and deliver the monthly and quarterly CRM reporting dashboard, sharing insights with key stakeholders.
  • Analyze and report overall campaign and segment performance offering actionable insights and conclusions.
  • Develop and execute online and offline campaigns using the smart FOCUS Viper campaign management application.

CRM Data Analyst salary is anywhere from $52,000- $82,000

  • Marketing Analyst

The Marketing Analyst reports into the Marketing Operations Manager supporting direct marketing activities and CRM strategy within LEGO Direct to Consumer. Key areas of responsibility include campaign reporting and analysis, buyer base reporting and analysis, campaign set up and execution, offer set up and validation, database hygiene and campaign management application administration. Daily job include are as listed below:

  • Analyze and report on all EU catalogs and offline campaigns; including segment and test cell performance.
  • Present reporting and analysis to the Marketing team to support future decision making.
  • Attend catalog pagination and offline strategy meetings to advise on analysis and insights which will enhance the campaigns.

Marketing Analyst Salary: $60,000

  • Consumer Experience Research Manager

Your main responsibility is to develop in-depth understanding of consumers’ needs, experiences and expectations. This is being used to define new consumer value propositions and business opportunities for products, services and experiences. You orchestrate consumer co-creation sessions, ethnographic studies and consumer research. You partner and co-operate with marketers, developers and business owners, and you inspire and challenge them in order to constantly guarantee consumer focus in the innovation processes.

Consumer Experience Research Manager Salary: $75,000-$115,000

  • Public Relations Manager

The Public Relations Manager is a primary point of contact in communications and relationship building/maintenance with any level of news media who may find interest in the LEGO brand. Manager works extensively across internal groups to understand objectives then develops and manages PR programs that best reach target audiences and drive desired action while building and bolstering brand affinity.

Public Relations Manager annual salary: $70,000-$120,000

LEGO Brand Retail Inc. Job Application Form Online

You may apply online by visiting the following link:

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