Musician’s Friend Inc.

January 12, 2011 // by Publishing Team// Leave a Comment

Musician’s Friend Inc. Job Description

Musician’s Friend was founded in 1983 by Rob and DeAnna Eastman. It was a modest beginning in which the newly married Eastmans financed the start-up with a $5,000 loan from Rob’s parents. As the sole employees operating out of the couple’s suburban California garage, their first catalog was a simple two-color flyer offering discounted guitar strings and a handful of other accessories.

The company soon prospered relocating to a converted dairy barn in Southern Oregon. By 1989 the company had a handful of employees and stood on the verge of amazingly rapid growth.

Musician’s Friend Inc. Duties and Responsibilities

Copywriter

The Copywriter is responsible for researching product information and creating product-detail copy for websites and catalogs. The Copywriter may also prepare copy for advertising, promotions, social media, email newsletters, and institutional documents. The goal is to promote the sale of products by presenting information in an appealing, informative, concise, and easy to understand manner; write copy and develop concepts for the web, direct mail, brochures, emails, press releases, ads, and letters; research, write, edit, and proofread print and web-related copy including product descriptions, advertorials, landing pages, promotional materials, ad copy, newsletter content, articles, tech tips, and all ancillary copy required for catalog and websites; continually update knowledge of vendor products in order create accurate and meaningful product copy; adjust copy to meet the needs of customers, marketing, and management; develop new concepts for marketing projects; organize workload for efficient time-management; work closely with graphic designers on all marketing projects; maintain awareness of copyright and trademark law and the appropriate use of trademark-registered and trademark symbols; ensure consistency and adherence to the company’s brand-specific copy standards; execute the production workflow for assigned product categories; and other duties and responsibilities as assigned.

Copywriter Salary: $48,000-68,000

CUSTOMER ACQUISITION SPECIALIST

The Customer Acquisition Specialist will assist with the day-to-day marketing support for programs including Offermatica testing, Comparison Shopping Engines, Vendor Buy Now Program and other tasks across all Musician’s Friend web properties. This role will be responsible for executing the current marketing state of the company websites with the goal of increasing tracked sales metrics such as ROI and conversion rates across all properties; major responsibilities of the position are listed below. To perform the job successfully, the individual must be able to execute each essential duty satisfactorily and be committed to Our Mission “Provide world class customer experience, attract and retain the best people and achieve superior results.” Other duties, assignments and specific projects may be assigned at the discretion of executive management; lead the way to improve processes, visibility and functionality to facilitate better test; scheduling and documentation for the use of Offermatica testing; manage day-to-day relationships with our Comparison Shopping Partners including optimization, reporting and additional marketing opportunities directly with the various Comparison Shopping Engines; manage the growing relationships and technology projects around the Vendor Buy Now program; assist with various departmental reporting needs when needed; and support other team projects to facilitate better efficiencies for the team overall; and other marketing support duties as needed.

CUSTOMER ACQUISITION SPECIALIST Salary: No data available