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Retail Salesperson Job Description

The Retail Salesperson job function is to sell merchandise, such as furniture, motor vehicles, appliances, or apparel in retail establishments.


The Retail Salespersons greet customers and ascertain what each customer wants or needs. The Retail Salesperson describes merchandise and explains use, operation, and care of merchandise to customers. The Retail Salesperson recommends, select, and help locate or obtain merchandise based on customer needs and desires. The Retail Salesperson computes sales prices, total purchases and receives and processes cash or credit payment. The Retail Salesperson answers questions regarding the store and its merchandise. The Retail Salesperson prepares sales slips or sales contracts. The Retail Salesperson maintains knowledge of current sales and promotions, policies regarding payment and exchanges, and security practices. The Retail Salesperson maintains records related to sales that they have performed or of the team that they are working with. The Retail Salesperson must be able to demonstrate use or operation of merchandise. The Retail Salesperson places special orders or calls other stores to find desired items.

Work Activities:

The Retail Salesperson performs for people or deals directly with the public. This includes serving customers in restaurants and stores, and receives clients or guests. The Retail Salesperson convincing others to buy merchandise/goods or to otherwise change their minds or actions. The Retail Salesperson must observe, receive, and otherwise obtain information from all relevant sources. The Retail Salesperson develops constructive and cooperative working relationships with others, and maintains those relationships over a long period of time. This is vital in the sales business to build up a cliental that will help the Retail Salesperson in business. The Retail Salesperson communicates with people outside the organization, representing the organization to customers, the public, government and other external sources. This information that the Retail Salesperson is conveying maybe done in written form, e-mail, telephone or in person. The Retail Salesperson needs to be able to identify information by categorizing, estimating, recognizing differences, or similarities, and detecting changes in circumstances or events. The Retail Salesperson develops, designs, or creates new applications, ideas, relationships, systems, or products, including artistic contributions. The Retail Salesperson must keep up to date technically and apply new knowledge to your job. The Retail Salesperson analyzes information and evaluates results to choose the best solution and solve problems.


The Retail Salesperson needs the ability to listen to and understand information and ideas presented through spoken words and sentences. The Retail Salesperson needs the ability to communicate information and ideas in speaking so others will understand. The Retail Salesperson needs the ability to speak clearly so others can understand verbal instructions. The Retail Salesperson needs the ability to identify and understand the speech of another person. The Retail Salesperson needs the ability to see details at close range within a few feet of the observer. The Retail Salesperson needs the ability to tell when something is wrong or is likely to go wrong. This does not mean that they necessarily must solve the problem just recognize that there is a problem The Retail Salesperson needs the ability to read and understand information given to them in writing. They also need to be able to express their ideas in writing so others will understand and be able to perform their job function or buy the product. The Retail Salesperson must have the ability to generate or use different sets of rules for combining or grouping things in different ways. The Retail Salesperson needs the ability to apply general rules to specific problems to produce answers that make sense.

Knowledge requirements for Retail Salesperson

The Retail Salesperson needs knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction. The Retail Salesperson needs knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems. The Retail Salesperson needs knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar. The Retail Salesperson needs knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications. The Retail Salesperson usually uses mathematics to solve problems that are work related.

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